Pete is a British writer who specialises in making people thirsty. He is the author of five-and-a-half books as well as the annual Cask Report, and numerous articles in the drinks trade press and consumer press. He appears regularly on TV and radio, and is a judge on the BBC Food and Farming Awards and the Great Taste Awards. He also consults widely to the drinks industry on marketing, brand positioning, consumer trends, portfolio development and NPD. He is a member of the British Guild of Beer Writers, and was named Beer Writer of the Year in 2009 and 2012.
James has 18 years’ experience in the drinks industry, primarily in PR. He runs Instinctive PR, and has for the past 11 years been a director of Dark Star Brewing Co, where he has helped turn one of the innovators of the craft beer scene into a brand with national distribution and recognition. He also a director of Pub Aid, a working party that is dedicated to highlighting the work done by UK pubs for charity - UK pubs raised over £100,000,000 for Charity.
Jo founded and leads a wrap around Sales and Marketing Company, Nurture Drinks. She has an eye for detail and strategy that stems from her leading sales and marketing teams for both micro and global brewers over the last 14 years. With a strong network in the drinks industry and track record of bringing brands to market from new launch or rebrand she is regularly called upon for her consulting skills across the marketing mix. Jo is committed to seeing strong, innovative and inclusive marketing recognised by the awards. Jo is also an artist is proud to be one of the first female UK Beer Sommeliers.
The Beer Marketing Awards are open to any brand or marketing services provider who has undertaken work or projects as outlined in the category descriptions.
International companies and brands may enter, however all projects and campaigns concerned should be based in the UK, targeting UK-based audiences.