Why Celebrate?


We’re seeing levels of growth in the beer sector that are unthinkable in other areas of hospitality.


We’re also enjoying a better standard of product in both the on and off trade than at any time before.


With inspiration from the history books, innovation from other countries and the rise of some great brewers from our own shores.

2016 Sponsors


Event Water Partner

London Beer Week Logo


Be careful and choose the right category.
If it sounds like something you’ve done – and done well – we definitely want to hear from you.

Best Advertising Campaign - Broadcast

If you’ve implemented a TV ad campaign that’s really caught the attention of the viewing public, or a series of radio slots that stop people in their tracks, you’ll want to enter this category and propel growth.

View Shortlist 2016 »

Best Online Communications

Facebook, Twitter, websites, or whatever other social media channel floats your boat – if you’ve devised a campaign that has provoked thousands of comments, likes and follows, get your entry written.

View Shortlist 2016 »

Best Public Relations Campaign

If you’ve generated column inches by the score, captivated journalists with your creative approach, or devised an industry focused thought leadership campaign, use your most persuasive talents to tell us why you should win this category.

View Shortlist 2016 »

Best Branding/Design

Making sure your product stands out on the shelves or behind the bar requires a well-designed and consistent brand. You’ll have a good chance of winning this category if you can demonstrate success in this area.

View Shortlist 2016 »

Best use of competitions

If you’re into competitions, you’ll no doubt have noted that these awards are a fine example of the genre. If you’ve created a competition or promotion that has gained a high profile for your brand, submit your entry here.

View Shortlist 2016 »

Best integrated campaign

Jack of all trades? Accomplished all rounder? If you’ve created a high quality multi-platform campaign that hits print, broadcast, social media and anything else, add it all together and submit it for this category.

View Shortlist 2016 »

Best Stunt/Guerilla Marketing

If, like Monty Python’s Spanish Inquisition, your chief weapon is surprise, try and catch us unawares with your specialism for stunts or your gift for guerrilla marketing.

View Shortlist 2016 »

Best business to business campaign

Targeting the trade can be as exciting and innovative as targeting the consumer, so if you’ve concocted a campaign that persuades landlords to serve your beer, or masterminded an approach to the off-trade, here’s your category.

View Shortlist 2016 »

Best Innovation

‘Innovation’ is an ill-used word in marketing, but if you genuinely feel you’ve done something game changing this is where you should tell us about it.

View Shortlist 2016 »

Best New Launch

90% of new product launches fail, so if you’ve done one that has captured hearts, minds and wallets in the last year, it deserves to be celebrated.

View Shortlist 2016 »

Best use of sponsorship

Sporting events, celebrities, TV programmes or even a local Farmers Market – if you’ve created a sponsorship package that has complemented and benefited from a partnership with any of these, you know what to do

View Shortlist 2016 »

Best use of merchandise

From beermats to t-shirts, branded glassware to bottle openers – and beyond. If you’ve branded up complementary merchandise to add to your marketing campaigns, let us know how and why you did it.

View Shortlist 2016 »

Best event

Charity events, beer festivals, music festivals, beer and food, brewery tours and the infinite possibilities of events focused around beer. If you have brought together any of these you will know how important they are in telling the story of your brand, not to mention hard work – this is a great opportunity to shout about your success.

View Shortlist 2016 »

Outstanding Individual Achievement

No need to enter this – if you’ve overachieved, chances are we’ll have heard about you anyway. You’ll need to have created a stunning body of work, either this year or throughout your career. We’ll make sure everyone hears all about it.

Overall Winner – Beer Marketer of the Year

Again, no need to enter this one – we’ll choose the most impressive, innovative and successful campaign from all the above categories and give it a special award. You can bet it will deserve it.


The judges, headed by Pete Brown, will comprise ten leading trade operators, journalists, bloggers and award-winning marketeers. All the judges invited to take part are impartial but have direct experience of the industry. Judges must sign a confidentiality disclaimer to ensure that any financials submitted are used for the purposes of judging only.

If you would like to be considered as a judge in future years, you are welcome to get in touch.

Pete Brown


Pete is a British writer who specialises in making people thirsty. He is the author of five-and-a-half books as well as the annual Cask Report, and numerous articles in the drinks trade press and consumer press. He appears regularly on TV and radio, and is a judge on the BBC Food and Farming Awards and the Great Taste Awards. He also consults widely to the drinks industry on marketing, brand positioning, consumer trends, portfolio development and NPD. He is a member of the British Guild of Beer Writers, and was named Beer Writer of the Year in 2009 and 2012.

Behind the awards

James Cuthbertson

James has 18 years’ experience in the drinks industry, primarily in PR. He runs Instinctive PR, and has for the past 11 years been a director of Dark Star Brewing Co, where he has helped turn one of the innovators of the craft beer scene into a brand with national distribution and recognition. He also a director of Pub Aid, a working party that is dedicated to highlighting the work done by UK pubs for charity - UK pubs raised over £100,000,000 for Charity.

Jo Miller

Jo founded and leads a wrap around Sales and Marketing Company, Nurture Drinks. She has an eye for detail and strategy that stems from her leading sales and marketing teams for both micro and global brewers over the last 14 years. With a strong network in the drinks industry and track record of bringing brands to market from new launch or rebrand she is regularly called upon for her consulting skills across the marketing mix. Jo is committed to seeing strong, innovative and inclusive marketing recognised by the awards. Jo is also an artist is proud to be one of the first female UK Beer Sommeliers.


The Beer Marketing Awards are open to any brand or marketing services provider who has undertaken work or projects as outlined in the category descriptions.

International companies and brands may enter, however all projects and campaigns concerned should be based in the UK, targeting UK-based audiences.


We are looking for suitable brands to sponsor an individual award:
The package includes:

Your company's name will be on the award.

Your company representative is invited to make the presentation to the winner at the awards dinner.

Six complimentary tickets at the Awards Evening.

Promotion as a sponsor in the publicity programme for the event through a series of press releases.

Sponsor's logo will be prominently promoted on the night, on stage throughout the evening as well as during the awards presentation itself.

Sponsor's logo and hyperlink will be promoted on this website for a full year.

In partnership with


Event Water Partner

London Beer Week Logo